Oftentimes, institutional actors use carefully crafted rhetoric in order to shape public opinion in their favor. Understanding the use of rhetoric is important because it brings to light the incongruity between action and speech. My research utilizes sentiment analysis to reveal the nature of factory farm discourse. This mode of food production has vastly exacerbated the effects of climate change while creating a plethora of health, ecological and social problems. Factory farming has become a pervasive institution with which most Americans engage on a daily basis by consuming meat and other animal derivatives.
This paper examines the intricacies of factory farming by analyzing its social, political, economic, and environmental impacts in an age of capitalist consumption.
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